Nick Carr examines the moral and utilitarian arguments against ad-blocking. His thoughts are a bit more balanced than the following quote would indicate.

When a publisher or other supplier makes a decision to give something away free and to make money indirectly, by selling ads, the supplier and the advertiser are the ones who assume the risk that the ad will not reach its target. The reader or viewer never has an obligation to look at or to click on or even to load an advertisement. It’s completely discretionary. If I’m watching, say, Monday Night Football, and every time there’s a commercial break I run out of the room to either (a) grab a beer or (b) take a whiz, I am doing absolutely nothing wrong. The same goes for blocking Internet ads.

Rough Type: Nicholas Carr’s Blog: Adblock Plus: what would Jesus do?

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