So I’m pretty sure everyone has seen this ad for Halo 3:

 

But I bet most of you haven’t seen the virtual fly through of the entire diorama!
Halo 3 “Fly Through”

Check out all of this “making of” stuff, the ad campaign they interview all the survivors and veterans of this war that takes place in the future, it’s pretty amazing.
Halo 3 “War Stories”

Interview with the creators of the commercial (and diorama):
Halo 3 “Making Of”

An excerpt from one of the interviews:
“Tell me about New Deal, Stan Winston and MJZ director Rupert Sanders’ work on the diorama.

SD: You have to understand that for the diorama, it turned into becoming the focus point for this campaign. We wanted there to be a museum where the diorama would just be a part of the museum. Rupert Sanders orchestrated this whole thing. The vision for us was to make this story come to life with real figurines on a real set and a massive diorama. It was time and cost-prohibitive to say the least, but Rupert just wouldn’t take no for an answer. He teamed up with Stan Winston and New Deal Studios in making this thing come to life completely—30 feet x 40 feet, 900 figurines or something like that and every weapon and vehicle.

MH: Those figurines are based on scans of real people.”

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